Paul Orberson - Is YOUTUBE Important?
Alexa.com is the service that tracks a website's popularity online. In November 2009 alone, almost 74 million online users looked at over 1.1 Billion videos! As of November 15th, 2009 a recent YouTube communication stated that 20 hours of videos are being uploaded every second. According to alexa.com, YouTube is ranked the 4th most visited site on the internet. Only coming in behind Facebook, Yahoo and Google.
Now this is what really blows me away. Alexa estimates that there are 360,985,492 GLOBAL internet users. They tell us that 20.5% of GLOBAL internet users visited YouTube over a 3-month period. 23.7% from the USA alone. What does this mean? Lets do the math. 360,985,492 Gobal Internet Users. 20.5% Of Them Visit Youtube. 360,985,492 users x 20.5% visits = 74,002,026 people! Anywhere you have over 74 million people doing anything, that's a marketplace.
That's seventy four million reasons to learn how to DOMINATE this little thing called YouTube. The most important thing I can do is teach you how successful internet marketers play on YouTube. Generating THOUSANDS of dollars each and every month through short 3 minute videos. The reason why? From the numbers, that we see that people prefer video research for entertainment, planning trips, before making purchases or just about anything else you can think of.
If you have not done videos, you are leaving THOUSANDS of dollars per month on the table. Again, YouTube marketing works ONLY if you are using ATTRACTION MARKETING!
By combining attraction marketing with video marketing we are combining the two most powerful tools in marketing. People want to do business with people they know and trust. Either of these two things missing and you fail. Video allows people to see who we are. Hear how we talk. Feel a connection with somebody that can really help them solve a problem or challenge. Other medias with the exception of TV do not do all of these things.
So, why not advertise on TV? Just call your local cable station. $650 to have them shoot a video. Then $25 or more per time they show the video. Now consider, how many channels are there on your cable box? One Hundred, two hundred, Five hundred or more channels if you have satellite TV. How much would it cost to run one TV spot on each channel per day?
Why do we like YouTube? 74 million people watching videos and YouTube is free. Now that's the type of marketing I like to do, Free. Doesn't cost a nickel. Doesn't cost a dime. I'll say it again because it's my favorite form of advertising, Free.
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